With nine silver ten gold gradually coming to an end, many enterprises or into a water purifier sales of "small peak", therefore, take some water purifier business or layout, promotional, price war means to attract the consumer before who, however, with the gradual rationalization of the consumer market, water purifier companies still need to improve product quality in the first place, the only way to promote long-term development of water purifier business.
water purifier meter long non-promotional price war is the killer product quality (Photo from Internet)
price war impact product quality and service
at present, the water purifier market homogeneity is more serious, so there are many water filter companies have chosen to use price to gain an advantage, but this model can only reduce the price within a reasonable range , control costs, so that enterprises can only win in the short-term price war. Because the fight between the price of water purifier manufacturers, blindly lower prices, something necessary to consider the cost of production, then the business to ensure profits, will reduce costs and, of course, for water purifier manufacturers, the cost is very necessary, but it must be under the premise of ensuring product quality, or costs down, affecting the quality of products and services, will form a chain reaction into a vicious circle, it will make the company into a quagmire, can not extricate themselves.
pay attention to consumer demand direction
first factor to consider consumers to buy water purifier, always the quality of the product. Product quality is good or bad decision or bad reputation of the company, product quality, but off, even if the prices were lower, better service, consumers will be difficult. Therefore, product quality is the water purifier business to snatch market share basis, to ensure product quality, high-quality products for consumers, in order to enable enterprises to win at the starting line. The key to ensuring product quality, from raw materials to ensure quality start, the factory strict management, process control and other aspects of the details began.
brand positioning is the key to development
The reason why consumers willing to spend in the promotion, which is a big reason the natural price. Many water filter companies are only willing to develop high-end market, high price positioning, it is difficult to meet the needs of the mass consumer groups. Indeed, high-end positioning to attract high-end consumers, and there are considerable benefits. But not all brands are able to do high-end market, services and productsTo achieve high quality standards, there are a lot of requirements.
Experts believe that companies have chosen to locate suitable brand development is the most critical to meet market positioning is appropriate. From a consumer point of view, to meet consumer demand, in order to develop suitable products to win more consumers.
Of course, the promotions can be used as an effective way to boost sales of water purifier business, but on the consumer market as the main body of water purifiers, water purification business promotional tools should stop, because consumers most concerned about product quality, and only a good quality product only convincing.
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