2017, the Chinese water industry began a huge structural changes, changes in consumer trends, market reshuffle, the capital of evolution, let the industry structure has made significant differentiation. The strong get stronger and the weak weaker, business category expansion to accelerate, accelerate business model innovation, brand marketing and the emergence of new trends. The entire industry perspective to explore new thinking in the development of the pattern of change, the annual inventory of keywords, help water industry innovation and development.
my countrys economic structure is in a stage of transformation and upgrading, peoples consumption and life is also a significant change. On the one hand, the rise of e-commerce, providing people with a richer shopping channels; on the other hand, finance, insurance, and other cultural industries rapid development, making it the rapid expansion of consumer objects, the overall consumption structure upgrading. People already can afford to buy from - look at the quality, service - re-experience the water purification industry showed trends are becoming evident.
to upgrade the brand
to upgrade the brand is important in building business and brand strategy and tactical means to protect their brand equity when used with the change of water purification business environment and consumer demand change, clean water brand content and form of expression but also the changing development to meet the needs of social and economic development.
This is one of the biggest characteristics of the water industry, from simple channel or channel system one yuan binary into a multi-channel system, so the channel is very important.
enterprise resource integration is a strategic decision for the long-term interests and achieve, as circumstances change and development of the market, companies must follow various resources integration and optimization, these We need a strong strategic coordination. Water purification companies must set up a dynamic strategy for the integrated index should regulate enterprise resource capacity, thereby improving the corporate strategy.
From the sky to the Battle of the Qilian Mountain ecological damage accountability from the central environmental inspectors to promote the construction of ecological civilization ...... 2017, China blowing a field of green "storm." Up to now, the central environmental inspectors has achieved full coverage of the 31 provinces, the number of accountability only in 2017 more than 10,000 people.
recently concluded Central Economic Work Conference requirements to playGood tough fight pollution prevention and control, to make the total emissions of major pollutants significantly reduced, improving the overall quality of the ecological environment, the focus is to win the Battle of the blue sky. This illustrates the enormous environmental impact of the storm comes, will the water industry. However, with long-term point of view, this move could lead to the beginning of the water purification product price increases in a short time, but after a new round of reshuffle, the industry will be more standardized.
shared water purifier
With the shared economic development, in the water purification industry has set off a "shared" wave. Sharing water purifier models and shared bicycle business model is basically the same: the Internet investment company out of money to buy large quantities of water purifier on the market, so that consumers do not spend money to buy water purifiers, just have to pay a service fee every year, you can have an intelligent things purifier. Consumers can phone to receive a variety of things water purifier intelligent information provided, including information on all kinds of water purifiers and water quality performance indicators and other safety information.
With the introduction of the concept of "new retail" and become a hot word in the field of fast extinction in 2017. People began to think more about the value of online electricity supplier brought vast amounts of data and large application data tool allows marketers to do the exact opposite is possible. Whether brand owners, distributors or retailers, are all anxiously engaged in to try and explore a variety of new retail, trying to find his next breakthrough.
nature of the new retail line is that the use of data to transform offline, which has become a big trend, only mutual benefit in order to make real change occurs retail formats. But now, a whole new retail areas still in the initial stage and try.
and AI Artificial Intelligence field, it has affected every aspect of our lives. Artificial intelligence, is to use machines to fulfill all current needs the human command to complete the task, which requires the integration of new technologies into products, let the machine real service life. But now the market water purification novel "smart" products more and more, most of the traditional water purification products labeled "smart" label, but can really bring value to the user of the product life are rare. Intelligent future will be great direction, it is an irreversible direction.
As things penetration acceleration applied to each field, gave birth to noRetail, healthcare accurate, intelligent manufacturing, and other large number of new models of new formats, "pain points" productive life "difficulty" is the essay, a series of "unicorn" enterprises are expected to be born, industrial, commercial competition, the market "Meridian" is changing . Things ultimate goal is to create "a better human world." In this world, all things Internet, it breaks the barrier "objects" of the human, data, procedures and network interconnection of things, brought infinite possibilities.
whole house water purification
The so-called "family water environment" is not simply the safety of drinking water, but covers all aspects of daily drinking water needs of drinking water, domestic water and other families. By installing a whole house water purification equipment, so that every family can flow out through a leading professional cleaning of water purification. Currently, water purification machines and other equipment by ultrafiltration, the "whole house water purification" is becoming the main measures to improve the public "family water environment". Whole house water purifier in addition to all the family to solve the problem of water environment, there are many desirable advantages. When work does not require electricity, no electrical safety issues; its wastewater discharge rare, less than one percent, wastewater utilization of 100%. Next whole house water purification equipment market share will gradually increase.
water efficiency rating
November 2, the State Administration of Quality Supervision, National Standards Commission issued "reverse osmosis water purifier water efficiency limit value and water efficiency rating of" national standards. The criteria for the implementation of the most stringent water management system, draw a red line strict control of water use efficiency, will come into effect in November 2018.
According to reports, the detection of the standard on the one hand and a predetermined method for calculating water efficiency, on the other hand 5 into the water efficiency, and red set water aquaculture net rate, i.e. water efficiency 5 defining a value of 35%. By setting the limit value of the water effect, will eliminate at least 30% of the high water consumption products, preliminary estimates annual water over 100 million cubic meters.
After more than a decade of pioneering market, the domestic water purifier market has finally ushered in the outbreak. With the same time, the attitude of users is also more rational water purifiers, water purifiers in addition to purification capacity of the key indicators, intimate additional features become competitive water purification products. As the market continues to heat up, personalized, diversified consumer has highlighted, Innovation, and quality into the mainstream. For water purifier is especially true, clean water is a major pain point users at the same time there are many users "itch points", and asHow to solve these users "itch points" is becoming a key factor in a water purification products can impress consumers.
(Source: HC purification network)
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